Almost any SEO activity you perform, including identifying content topics, on-page SEO, email outreach, and content promotion, impacts keyword analysis. For your SEO campaigns, keywords are like a compass: they tell you where to go and whether you are making progress or not. As a bonus, keyword analysis lets you better understand your target audience. That's because research on keywords gives your insight into what clients are looking for... and the exact words and phrases they use.
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